My buyers, Gretchen and Chad Rich, were featured in the WSJ. Floridians Gretchen and Chad Rich take their five children on ski vacations in the Rocky Mountains every year. And while the Pensacola family had long dreamed of buying a ski house of their own, they never thought they would do it anytime soon, Mr. Rich said, until Covid-19 came along. In June, they paid $760,000 for a cabin on 2.5 wooded acres in Jackson Hole.